Advanced Link Building Tactics – Taking Your SEO to the Next Level

Taking your SEO to the next level requires going beyond basic link-building tactics. Advanced strategies like broken link building, resource page link building, and competitor backlink analysis are more sophisticated and require a deeper understanding of SEO and search engine algorithms. One example of a broken link-building strategy is to identify high-quality, relevant websites and blogs with a resource page and offer to include a link to your website on the page. This can help you gain valuable backlinks and improve your search engine rankings.

Content creation

Whether you’re a beginner or an advanced SEO link builder, content creation is essential to your SEO strategy. It’s how you get links from other websites that boost your website’s visibility and authority in SERPs.

Creating valuable resources or articles on topics relevant to your niche is one of the most effective link building strategies to generate links and organic traffic. However, it’s essential to remember that not all links are equal. Those hidden in sidebars or footers will be less than those in the main body of a page. Creating an industry glossary or list is another excellent way to get links. People will happily link to a resource that makes their job easier. This works particularly well for industries full of jargon that newcomers need help understanding. For example, this glossary of internet terms has gotten over 9,200 links.

Resource page link-building

Acquiring more backlinks is vital to increasing the visibility of your website on the web, and one effective method to do this is featuring your content on a resource page curated by experts in your field. These pages usually only list high-quality resources that meet their criteria. Your goal should be to differentiate your content from that of competitors and boost its ranking on search engine results pages. A great place to begin this goal is by researching their website content. SEMrush provides valuable data about your competitors’ link profiles, helping you better understand their SEO strategy and determine how to enhance your own. Once you’ve found appropriate content, contact the website owner directly and request that they link back to your page using personal details and a friendly tone so they recognize you are not a bot.

Unlinked brand mentions

Unlinked brand mentions can be a helpful tactic to acquire backlinks to your website. You may find such mentions through media monitoring tools, which notify you whenever your brand is mentioned online. Regularly using these tools is crucial to identifying new opportunities to convert brand mentions into backlinks. While brand mentions do not provide much SEO value, they can significantly impact your search engine rankings if turned into actual links. However, this requires a lot of time and effort to locate brand mentions, determine if they are worth pursuing, and contact the author to ask them for a link. Whether you want to improve your SEO or boost your brand visibility, these advanced link-building tactics will help you take your site to the next level. Using these tools to discover unlinked brand mentions and reaching out to the publisher to request a backlink will give your business the boost it deserves.

Competitor backlink analysis

In the competitive digital landscape, staying up-to-date with advanced link-building tactics is crucial to achieving your website’s goals. These strategies can help you differentiate yourself from competitors and achieve a more prominent position in search engine results pages. They also require a deeper understanding of SEO and the search engine algorithm but can reap significant rewards if implemented correctly. To begin with, you must identify your competitors. This is easier than you think. There are two types of competitors: those who compete with your website and those who compete with specific pages. The latter are often referred to as page-level competitors and can be found using the SERP overview tool in Semrush. After identifying your competitors, use Ahrefs to analyze their backlink profiles. This will allow you to develop a strategy based on insights and identify opportunities for your website.